How is the public cloud impacting the service provider market?

The SP market is growing fast. Together, these SPs serve over 500,000 customers, with more than 50 million VMs under management. However, the landscape of this lucrative market is changing. What used to be an asset-first and datacenter-ownership business, is quickly turning asset-light with 85% of SPs using public cloud infrastructure in some capacity. Asset-light SPs, who have little to no physical assets, are emerging as market disruptors, as evidenced by the Gartner Magic Quadrant for Public Cloud Infrastructure Professional and Managed Service Providers. However, this group is not without its challenges too. A pure asset-light model leaves significant revenue opportunities on the table — especially from large, traditionally on-prem customers with a cloud mandate that need help with their first cloud use cases — backup, DR, archival.

What is Cohesity DMaaS and what does it mean for SPs?

Cohesity DMaaS addresses the growing need for data management that is flexible, available, scalable, and reliable. It is designed to provide customers with a radically simple way to back up, secure, govern, and analyze their data, with a unique multi-cloud platform that spans from prem, to edge, to public cloud. Cohesity DMaaS is a simple SaaS offering, and when used in conjunction with Cohesity’s data center offerings, allows SPs to form a unique hybrid cloud data plane that can help their customers protect, secure, and consolidate all of their data. In particular, Cohesity DMaaS offers SPs the ability to augment their Cohesity-powered data management services with a managed public cloud offering. This combination will help SPs offer data protection, file and object services, data archiving and much more, across customer-premises, service provider data centers, co-located racks, edge locations, and public cloud, all on a single unified platform.

How do service providers benefit from Cohesity DMaaS?

DMaaS offers SPs the following benefits: Expanded service portfolio: With Cohesity DMaaS, you can add novel and nimble cloud data management services to your portfolio. Cohesity’s partner-first approach provides an easy on-ramp to adding managed SaaS to your portfolio. New direct-to-cloud use cases: In addition to hosted backup and remote backup, you can add cloud backup to your service arsenal. You can offer customers an unparalleled ubiquitous data plane that protects their workloads on any cloud. You also provide differentiated managed services and wraparound cloud services for increased profitability. Expanded reach and availability: Cohesity DMaaS enables you to expand your data management footprint to cover geographies where you do not own infrastructure, thereby driving nimble expansion to new markets and customers without any physical procurement, CapEx investments, or both.