Next-Gen data management

What Is Next-Gen Data Management?

Next-gen data management is a modern approach to cyber resilience for hybrid and multicloud environments. Unlike legacy data management approaches that are complex, risky, unintelligent, and closed, next-gen data management is simple, secure, smart, and extensible. It allows enterprises to control all of their data across a dynamic multicloud landscape with minimal IT effort. Next-gen data management also helps companies defend against cyber threats while helping organizations unlock business value for competitive advantage.

Why Is Next-Gen Data Management Important?

Data is a uniquely valuable resource to every business, but today data is also vulnerable. A next-gen data management solution ensures a business can use all of its data for competitive advantage while keeping bad actors at bay.

Ideal for hybrid and multicloud environments, next-gen data management:

• Dramatically reduces IT operational burdens, cost and complexity
• Empowers organizations to preserve their reputations and keep their businesses running
• Improves decision-making and jumpstarts response in the event of a disaster or breach
• Allows teams to meet today’s and tomorrow’s business requirements with insights from integrated, third-party, and internally developed apps

What’s Different About “DIY” Data Management and Next-Gen Data Management?

The do-it-yourself, or DIY, way of managing many siloed data management products from multiple vendors across an increasingly diverse landscape of clouds and on-premises systems takes too much time for already-stretched IT teams and raises the total cost of ownership. Not only does this legacy approach lead to increasing challenges meeting SLAs, but there’s real inefficiencies created by duplicated data and resources.

In contrast, next-gen data management is efficient and requires minimal IT management overhead. Done right, next-gen data management should be an everywhere-available, under the radar service that’s accessible wherever data is located and to whomever wants to access it. The best next-gen data management platform will make data available, protected, visible, compliant, movable, and open to third-party apps.

How Is Next-Gen Data Management Simple at Scale?

Next-gen data management consolidates previously siloed functions (e.g., backup & recovery, file and object services, disaster recovery, data security & governance, dev/test, and analytics and insights) into a single scalable software environment that runs all of these use cases at once and at scale, slashing complexity and cost.

You can manage the entire data management lifecycle from a single, intuitive user interface with next-gen data management. You get global visibility and control of all your distributed data across on-prem, clouds and at the edge, minimizing admin effort. You get to pick your deployment model while gaining the flexibility to change it because next-gen data management runs across IT environments. It can be managed in-house, by a provider, or subscribed to as a SaaS service. No matter the deployment model, users have the same productive experience.

There’s no downtime or disruption even if you’re expanding use or upgrading next-gen data management. It’s software that takes minutes, not hardware that takes hours or days to modify. For developers, next-gen data management eliminates the long wait for IT to manually provision datasets to test apps. They can safely access zero-cost clones of production data instantly as needed on a self-service basis.

How Does Next-Gen Data Management Build in Zero Trust Security Principles?

Next-gen data management supports global visibility and control. It’s built for the hybrid cloud era—to control data no matter where it is—and to counter increasing ransomware attacks.

It’s built on zero trust principles including the notion of least privilege and segregation of duties–both for managing the data and administering the platform. Other granular features add protections such as multifactor authentication (MFA), role-based access control (RBAC), and write once read many (WORM). Cohesity next-gen data management helps defend against ransomware—from pre-empting attacks with vulnerability scanning and anomaly detection to rapidly responding with instant mass restore, automated DR/failover and immutable snapshots, which are those that can’t be accessed. For example, Cohesity next-gen data management has resulted in $0 payment. Because next-gen data management is open, other leading security solutions are easy to integrate, improving the administrative activity and security posture of the next-gen data management platform.

How Is AI Powering Next-Gen Data Management?

Teams that rely on next-gen data management work smarter, not harder. That’s because next-gen data management includes AI and ML to proactively discover issues and reduce IT management burdens. It automates threat visibility using algorithms that monitor and detect anomalies in near real time, so if there’s potential danger, you know about it. A next-gen platform also offers recommendations about what backup to choose for clean, rapid recovery from a ransomware attack. Cohesity SmartAssistant technology, for example, constantly learns and adjusts to your environment, sharing predictive analytics-based alerts to help you see trends faster. With next-gen data management, teams can take advantage of powerful AI-powered apps to improve information security and time to insights.

How Does Third-Party Extensibility Work in Next-Gen Data Management?

Without moving data to another system to mine insights, a next-gen data management platform runs apps and services directly against the managed data in the same platform environment, significantly streamlining traditional ETL processes and speeding results. Teams save time using APIs to develop their own or run third-party apps for analytics, reporting, compliance, security, bare metal recovery, or data masking. Companies can also be more efficient by integrating leading apps, already familiar in their environments to increase competitive edge. Because the platform was designed from the outset as an API-first environment, it’s a developer win. Coders are empowered to use a rich set of RESTful APIs to easily integrate next-gen functions into their apps and create new capabilities.

Cohesity and Next-Gen Data Management

Today, Cohesity next-gen data management breaks down data silos while securing and simplifying data management to unlock data’s limitless value.

Cohesity adapted the innovative architectural approach pioneered by hyperscalers to the specific needs of managing enterprise data, creating a next-gen data management platform that includes:

• A software-defined multicloud platform based on a web-scale distributed file system consolidates data across data centers, edge locations, and clouds
• A single, logical control plane lets teams manage all aspects of a distributed deployment from a single, easy-to-use graphical user interface (UI)
• The ability to run apps and expose services on top of the platform to provide new capabilities and extend the value of the managed data from within the same environment

Today, Cohesity next-gen data management is the most modern approach to cyber resilience for hybrid and multicloud environments. It brings to life these core ideas:

• Simplicity at scale – Manage everything in one place and expand with ease.
• Zero trust security principles – Detect, protect, and rapidly recover from ransomware attacks.
• Powered by AI insights – Improve decisions and act faster with built-in, smart capabilities.
• Third-party extensibility – Leverage Marketplace apps or integrate with industry-leading solutions.